Key Message

Now you have listened to different people talk about their experience of the different medications available to some, you need to decide on the message you believe is most important for people to understand about HIV treatment and medication.

Watch some experts in the area of HIV prevention talking about how key messages can help prevent the spread of the disease. Listen out for ideas on how to target a campaign message, as this may be useful in creating your own campaign in a later task.

Caspar Thomson
Executive Director, NAM
David Stuart
Education, Training & Outreach Manager, Antidote

Now look at the following statements below and choose three you think are the most significant for your campaign. Drag these into an order of priority. We suggest you print your results as they will be of use in the campaign section later on.