Purpose

You need to work out what exactly you want your campaign to do. What do you want to change? Think about short-term goals and long-term goals. Be imaginative, but also be realistic. Download the PDF worksheet to help you organise your ideas.

downloadpdf

Changes might include:

  • changing your target audience’s attitudes or behaviour;
  • increasing knowledge and awareness of certain aspects of HIV;
  • changing the rules within a community institution;
  • encouraging certain groups of people to access a service they may need or benefit from.
http://www.youtube.com/embed/kxei8sKAZSw

To help you with ideas for your campaign focus Paul Steinberg describes how he sees the priority areas for future HIV campaigns. Paul also recalls a poster campaign in the 90's.
Click here to view the poster.