You need to work out what exactly you want your campaign to do. What do you want to change? Think about short-term goals and long-term goals. Be imaginative, but also be realistic. Download the PDF worksheet to help you organise your ideas.


Changes might include:

  • changing your target audience’s attitudes or behaviour;
  • increasing knowledge and awareness of certain aspects of HIV;
  • changing the rules within a community institution;
  • encouraging certain groups of people to access a service they may need or benefit from.

To help you with ideas for your campaign focus Paul Steinberg describes how he sees the priority areas for future HIV campaigns. Paul also recalls a poster campaign in the 90's.
Click here to view the poster.