You need to work out what exactly you want your campaign to do. What do you want to change? Think about short-term goals and long-term goals. Be imaginative, but also be realistic. Download the PDF worksheet to help you organise your ideas.
Changes might include:
To help you with ideas for your campaign focus Paul Steinberg describes how he sees the priority areas for future HIV campaigns. Paul also recalls a poster campaign in the 90's.
Click here to view the poster.