Let’s start by reflecting on some of the awareness-raising campaigns of yesteryear. You will notice that in the earlier material, these mainly include references to AIDS as opposed to HIV. Since drugs have become more readily available to halt the onset of AIDS, nowadays we tend to refer more commonly to HIV rather than AIDS.
Look at this range of public information posters. Some of them date back to the 1980s, whilst others (including Saving Lives) are new. Study each poster then discuss the following questions in your group.
Some campaigns can upset people. Rather than drawing an audience in, some publicity material designed to grab attention can backfire and can lead to certain groups feeling offended and angry. In the world of the media, however, some people claim ‘there is no such thing as bad publicity’.
What do you think this means? Do you agree?
Read the following article about a controversial campaign by clothing store Benetton:
After reading, in your groups discuss the statement: ‘All publicity is good publicity’.
Try to come up with a series of points in favour and against this statement.