Key elements

What are the key elements in creating an effective campaign?

Watch these five interviews with experts in the field of HIV health campaigning and awareness-raising. As you watch, make notes on the key points from each clip about effective campaigning. Print off your notes when you have finished.

How does what they say help you to think about an approach for your own campaign?
Highlight in your notes three key points to guide your campaigning.

Now watch this short film made by young people living with HIV. How could you incorporate it into a campaign for teenagers?