Key challenges

Devising a successful campaign around any topic can be difficult and will present particular challenges. Making a successful campaign around HIV has certain challenges all of its own.

  • To what and whom will different people listen?
  • How do you convince them?
  • How do we get people to hear this message? And act on it?

Watch Paul Steinberg describe some of these challenges. As you watch, make a list of the key challenges he identifies, print them off, then discuss in your pairs how you can meet some of them.