Getting noticed

Once you have the main parts of your campaign in place, you need to think about how and where you will get your message noticed by the maximum number of people possible.

As well as the social networking sites mentioned in the DISTRIBUTION section, it is important for you to think where else you can publicise your campaign.

  • If you make leaflets or posters, think about where they can go to reach your target audience, eg. doctors’ surgeries, cafes, libraries, gyms etc.
  • Are there any special events taking place in your area that you could piggy-back onto for some promotion?
  • Local and national media (radio, newspapers, websites) are excellent sources of publicity.

There are lots of ways you can bring your campaigning work to public attention. When approaching people in the media and in public office, try to keep communications formal and make sure to explain the purpose and target audience of your campaign. Here are some ideas of how to bring it to their attention:

  • Contact journalists with a press release about your campaign.
  • Write letters to MPs about what you’ve created and how they can help spread the message.
  • Let your local sexual health clinic know about your campaign. Can you use their contacts and social media links to promote your message?
  • Create petitions, get people to sign them and send them to people who can affect the change you require. You can create an online version too.
  • Lobbying elected officials (eg local councilors) to support your campaign.
  • Creating and performing theatrical and musical pieces to promote awareness of your campaign message.

These are just ideas to get you started. Talk in your groups about what else you can do to create a really original, attention grabbing campaign.