Evaluation

Evaluating your campaign involves looking back at what you have produced in order to work out what was successful and what you would do differently next time.

http://www.youtube.com/embed/S6mzPoD0HHk

Watch Paul Steinberg talk about the importance of evaluating your campaign.

There are lots of different ways in which you can gather people’s feedback on your campaign.

  • Questionnaires
  • Online survey – shared via Facebook or Twitter
  • Survey Monkey
  • Talking to people – interviews

The questions you ask can affect the answers you will get so think carefully about how you organise your evaluation. Here are some hints:

  • Make sure you focus your evaluation on your target group.
  • Go back to the purpose of your campaign – did you achieve what you wanted?
  • Yes / No answers are helpful to work out statistics.
  • Try to find out specific information as well as yes/no answers

After you have completed and distributed your campaign, remember to revisit this page in order to conduct as full an evaluation as possible.