Digesting data

There is a great deal of information, statistics and data about HIV and there will be a temptation to include lots of it in your campaign. However, you don’t want to overwhelm your target audience with facts and figures that detract from the main focus of your campaign.

Watch these interview extracts with experts in this field to help guide your choice of what information to include and how to present it to your target audience. As you watch, try to jot down key points that will guide your campaign planning. Remember that it is really important to include in your campaign the voices, opinions and experiences of people living with HIV.

Paul Steinberg
Sexual Health Specialist & Writer
Caspar Thomson
Executive Director, NAM