Now watch Paul Steinberg describe the importance of understanding and knowing your audience.

Who will be your audience?
You must target your campaign at a particular audience. Who could this be?

  • Young women aged 16 - 24
  • Young gay men aged 16 - 24
  • Young straight men aged 16 - 24
  • Prisoners
  • Injecting-drug users
  • Sex workers
  • Black African community
  • Youth campaign
  • Over 40s

Watch Winnie Ssanyu, African Services Manager at Positive East talk about the importance of understanding the nature of the epidemic in the UK.

When you have decided who this audience will be, you will need to start selecting which pieces of the information are the most relevant to your target audience. Download the PDF worksheet to help you organise your ideas.